Understanding Webtrends Reports
1 day instructor led course, € 450,-
Course Description
This workshop is designed to help you maximize the value of Webtrends by teaching your end users how to effectively interpret the information in the Webtrends reports you use. An experienced Webtrends consultant will review your report data with your technical and business users to teach you what the statistics mean and why they are important to you.
Depending on the Webtrends package you have purchased, you may have a smaller or larger set of reports to cover in class. Webtrends offers three variations of this course: Standard (4 hours), Marketing (6 hours), and Commerce (8 hours). Note, this course covers built-in Webtrends reports and does not cover any custom reports you may have designed. Additional consulting hours will be required to cover custom reports that you desire to have reviewed in the class.
Learning Outcomes
As a result of attending this course, you will be able to:
- Recognize and explain Webtrends-specific terminology
- Navigate the interface, capture reports, create and save on-the-fly changes, and set up exports
- Locate and interpret key built-in Webtrends reports
- Understand how various reports can be used to measure acquisition, engagement, conversion and retention efforts
- Better understand and utilize the value of such reports as content group, path analysis, parameter analysis and scenario analysis
- Understand Webtrends terminology and work with your web administrators, Webtrends administrators and other Webtrends users on best practices in using Webtrends Analytics
Products Covered
Webtrends Analytics 8.5 OnDemand and Software
Who Should Attend?
Professionals interested in learning how to improve their use of Webtrends reports to drive decisions: Business analysts, marketing managers, site designers and end users of Webtrends reports.
Prerequisite
None
